This week, CaskX CEO Jeremy Kasler spoke with Adweek reporter Gabrielle Nicole Pharms about whiskey investment and entering the bourbon industry.
Adweek is the leading source of news and insight for the global business world, and it’s been covering the industry since 1979.
CaskX is thrilled to be mentioned in the publication, since Adweek reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps.
This article is one of several that have been written about CaskX in the American press. CaskX has already purchased barrels of bourbon for investors and is in the process of securing more with various distilleries in Kentucky and beyond.
Here’s an excerpt from the great interview:
Prior to becoming CEO of CaskX, Kasler was involved with a variety of alternative investments, such as property, wine, art and whiskey. Outside of the world of stocks and bonds, the more people acquire wealth, the more they want to invest into lifestyle opportunities as well.
“People enjoy investing into things that they can enjoy themselves, whether it’s a picture on the wall, a violin that people love to play or a car that people drive,” Kasler stated. “So, it’s that marriage of enjoying the products [and] enjoying making money—somewhere in the middle. That’s the inspiration.”
Kasler cited the “fear of the unknown” as their biggest challenge as a company.
“Although the bourbon industry is hugely advanced—it’s been around for years—the general public or your normal investor previously has never been able to invest into bourbon casks,” he said.
To counter that notion, Kasler and his team show investors that it’s the “same product, just in a different country.” He added, “This is what’s happened in Scotland when people have had the foresight to invest into this product at an early stage. So, then the people have more confidence.”
—Gabrielle Nicole Pharms, reporter, Adweek | Wednesday, July 14, 2021
