The whiskey market is positioned for growth, fueled by premium and craft spirits
This report analyzes the industry's size, growth trends, and future outlook (2024). We delve into key segments, consumer preferences, and global dynamics, empowering stakeholders with actionable insights for strategic decisions.
Number of Bourbon barrels in inventory
by year produced
Source: Kentucky Department of Revenue, as produced for purposes of annual property tax assessments, and provided to the Kentucky Distillers’ Association
US whiskey sales by branding, cases (000)
of 9-liter bottles
Emerging trends in whiskey production and consumption highlight a dynamic shift towards sustainability, premiumization, and technological innovation.
Bourbon market boom:
$14.3 billion by 2032
The projected growth for the bourbon market is expected to reach a value of around 14.3 billion by 2032 with an annual growth rate of about 62%.
EU tariff delay:
relief until march 2025
As of 1/1/2024, European Union Tariffs have been delayed till 31/3/2025.
Kentucky bourbon boom:
$9 billion industry
Kentucky’s bourbon industry is booming, contributing $9 billion to the economy and supporting over 23.100 jobs alongside a 76% jump in US spirits exports in 2022.
Whiskey casks: prime
investment opportunity
With over 11.4 million barrels aging in Kentucky, demand is exceeding supply, presenting whiskey casks as a prime investment opportunity.