State of The Market Report 2024

The whiskey market is positioned for growth, fueled by premium and craft spirits

This report analyzes the industry's size, growth trends, and future outlook (2024). We delve into key segments, consumer preferences, and global dynamics, empowering stakeholders with actionable insights for strategic decisions.

Number of Bourbon barrels in inventory by year produced

Source: Kentucky Department of Revenue, as produced for purposes of annual 
property tax assessments, and provided to the Kentucky Distillers’ Association

US whiskey sales by branding, cases (000) of 9-liter bottles

Report highlights

Whiskey trends: sustainable,
premium, tech-driven

Emerging trends in whiskey production and consumption highlight a dynamic shift towards sustainability, premiumization, and technological innovation.

Bourbon market boom:
$14.3 billion by 2032

The projected growth for the bourbon market is expected to reach a value of around 14.3 billion by 2032 with an annual growth rate of about 62%.

EU tariff delay:
relief until march 2025

As of 1/1/2024, European Union Tariffs have been delayed till 31/3/2025.

Kentucky bourbon boom:
$9 billion industry

Kentucky’s bourbon industry is booming, contributing $9 billion to the economy and supporting over 23.100 jobs alongside a 76% jump in US spirits exports in 2022.

Whiskey casks: prime
investment opportunity

With over 11.4 million barrels aging in Kentucky, demand is exceeding supply, presenting whiskey casks as a prime investment opportunity.

Insights to the whiskey market at your fingertips

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