CaskX has started 2022 off right, not only securing more bourbon investments that’ll be announced soon, but also nabbing some national press. The highly esteemed Maxim magazine spoke with CaskX CEO Jeremy Kasler recently for a piece on the golden age of bourbon.
Titled “This Bourbon Bible Takes You Inside the Golden Age of America’s Signature Spirit” and written by Jared Paul Stern, the article highlights a new book by spirits writer Clay Risen, called “Bourbon: The Story of Kentucky Whiskey,” in which he examines bourbon’s current rise in popularity. It appeared in the January/February 2022 issue of Maxim.
We particularly liked this passage from the book in which Risen suggests people drink bourbon now as a search for connoisseurship without pretension.
“People want to know about what they’re drinking, but they’re afraid of looking like snobs. Bourbon threads that particular needle. With its historical roots and technical nuances of production, it is tailor-made for nerding out. But it’s hard to get fancy about something with such a blue-collar pedigree. People’s curiosity about bourbon is honest and refreshing.”
Clay Risen, “Bourbon: The Story of Kentucky Whiskey”
After mentioning a few success stories on current bourbon distilleries, the article turns its focus on CaskX and includes a great conversation with Jeremy Kasler.
“This process is really a win-win for the distilleries and the investors,” Kasler explains in the article. “By selling barrels into our system, it keeps the lights on for some distilleries while allowing investors to gain entry to a category that historically has done well even in economic uncertainty.”
It was a great piece that truly examined the booming bourbon industry, and we are thrilled to be included alongside such heavy hitters in the bourbon world.
To read the full article, click here.
