State of The Market Report 2025

The whiskey market is positioned for growth, fueled by international markets and demand for aged expressions

This report analyzes the industry's size, growth trends and future outlook. Delve into key segments, consumer preferences and global dynamics, to empower you with actionable insights for strategic decisions.

Global Whiskey Value - Forecast Through 2033

Source: The Drinks Business, Global Whiskey Market Value Analysis, Coherent Market Insights, Whiskey Market Report (2018–2024 Actuals; 2025–2033 Forecast).

Longer Aging Cycles Create Built-in Scarcity

Source: CaskX Inventory Estimates Derived From Kentucky Distillers Association Reports

Report highlights

Production Has Contracted Sharply

U.S. whiskey output has fallen by more than 20% year-over-year, setting the stage for a future supply gap

Strong Future Outlook for Global Whiskey Market

Forecasts show global whiskey value expected to reach $837 billion by 2033 (12.7% CAGR)

Spirits Consumption Surpasses Beer in the U.S.

For the first time in modern history, spirits have overtaken beer in market share (42.2%)

Demographics Are Turning in Bourbon's Favor

Consumers ages 21-44 now represent the fastest-growing segment (39% of whiskey drinkers)

Export Markets Are Rebounding Strongly

With EU and UK tariffs suspended, American whiskey exports have surged to $2.4 billion in 2024

International Growth Is Accelerating in Asia

India, China, South Korea and Taiwan are rapidly expanding bourbon consumption

Premium and Super-Premium Whiskey Demand Is Surging

High-end American whiskey has grown more than 190% over the past decade

Inventory of Older Barrels Remains Near Historic Lows

Only a small fraction of barrels over eight years old exist

Download The 2025 State Of Bourbon Market Report

Discover the latest insights on the state of the bourbon market based on data from industry associations and leading publications.

Where Should We Send Your Copy?

    Please fill out this required field
    Please fill out this required field Please enter a valid email address
    Please fill out this required field