Screenshot of InsideHook feature on CaskX
The article was published on March 30, 2023.

Sometimes explaining what we do here at CaskX can be confusing to some people, but after walking them through the process, it usually clicks. The same can be said about making bourbon — but even after 15 years of writing about it, talking about it, consuming it and chasing it, I still couldn’t tell you all the scientific processes that take place during fermentation and distillation.

But I digress.

Back to my point: When a publication reaches out to cover CaskX, we try to provide them with all the ins and outs of everything we do and hope they relay that information properly to their readers. Most of them do a great job, but in this latest article, published by the online lifestyle outlet InsideHook, they nailed it.

In the piece “The Next Frontier of Alternative Investment Is … Whiskey?,” writer Steven A. Schiff eloquently discusses whiskey investment and makes it easy to swallow for people all backgrounds. We even love the subhead: “Money doesn’t grow on trees, but thanks to CaskX, it might blow from oak barrels.”

Here’s an excerpt from the piece:

The way it works is surprisingly simple. CaskX sources barrels of Scotch and bourbon from top-tier distilleries in Scotland, Kentucky and Tennessee, sells those barrels to private investors and then ages them to perfection in secure, government-regulated warehouses. While the oak is working its magic, individuals can purchase full ownership of these fully insured barrels through the CaskX platform. Investors can track their barrel’s progress online for complete transparency and control over their investment, and can even visit the distillery to learn about their batch and participate in the process. Try doing that with cars or diamonds.

InsideHook, March 30, 2023

A big thanks to InsideHook and Steven A. Schiff for the piece. To read the full story at InsideHook, click on this link.

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